AI Transparency and Logic Disclosure

How the AI Works (The Logic)

The Cosnap platform utilizes a machine learning algorithm to perform facial matching. The process follows a specific mathematical logic:

• Facial Analysis: The AI detects a human face within an uploaded image.

• Vector Generation: The system analyzes distinct facial landmarks—such as the distance between eyes and the contour of the jaw—to create a unique numerical vector or "embedding."

• Similarity Comparison: The AI compares the numerical vector of your reference image against vectors generated from photos uploaded by event photographers.

• Decision Threshold: Similarity is scored from 0 to 100. If the similarity score between two vectors meets a predefined threshold, the system concludes a "match" has occurred and delivers the photo to your gallery. A "found new photos of you" notification needs a similarity of at least 90. When you search for your own photos, matches need at least 70. When photographers and brands group faces into People in their own albums, faces are grouped automatically at 80 or above and suggested for review from 65.

Photo Content Tagging

Cosnap also uses AI (Claude, through AWS Bedrock) to tag the content of photos, such as objects and colors, so that brands can search their photo libraries. This content tagging uses no face data.

Purpose and Impact of the AI

The primary purpose of this AI is to automate the organization and delivery of digital media. The "significant decision" made by the system is the identification of a user within an image for the purpose of photo delivery. This system is not used for profiling, behavioral advertising, or training third-party machine learning models.

Human Oversight and Accountability

While the matching process is automated, Cosnap Photos LLC maintains human oversight protocols:

• Right to Appeal: If you think a match is wrong, or the system failed to identify you in a photo where you are present, you can ask a person to review it: email info@cosnap.ai.

Your Choices

• Face Matching: Face matching is off unless you turn it on. Turn it off any time in Profile → Face matching data.

• Access to Logic: You have the right to request further information about the logic involved in our automated decision-making by contacting info@cosnap.ai.

Affirmation

By using the Services, you acknowledge that you have been informed of the use of automated decision-making technology and understand the logic and purpose of the AI systems employed by Cosnap Photos LLC.